Just finished reading Stanley Tang’s Viral Marketing Black Book. Overall it was a good read.

Now I will warn you though that it starts very slow and basic. For me that was a negative but for someone brand new that is actually an advantage. If you don’t understand the basics of viral marketing some of the more advanced tips will not make any sense.

Once you get past the initial sections and grasp the basics there are quite a few good tips in there and a few easy ways that I have missed in the past. This will improve the spread of ideas if you use these twists and that is the key to making viral marketing work.

Pay particular attention to the section on using email as a viral tool. That really set the ideas going for me. Tend to think much more towards using lists and not how you can spread things virally through regular email. Big mistake for me.

I did disagree with his choices of blogging platforms ( I prefer to host my own) but the blogging section had some good tips on using it for viral marketing.

Over all if you are relatively new this will get 5 stars from me and if you apply it will provide a good rate of return relative to the cost.

If you have been using viral ebooks and videos you will still find some things that will set you to looking at different twists that can really improve your results and for that reason it is still probably wothwhile although may ony be 3-1/2 starts for you. Your rate of return will really depend on how well you already think out of the box. For me it was good as I tend to think straight ahead but if you already think out of the box it may not have the value for you that it did for me.

Check out Viral Marketing Black Book