Okay lets clear the air. I am old and bald and not your average MySpace prototype. Why look at a program from someone that is younger than my youngest child?

First thing was that I had met Steve Iser at a couple of seminars and knew that even though he is young he is also sharp as a tack. He also caught the eye of Yanik Silver and was invited to speak at his Underground Seminar. (Hmmmm 20 years old and caught one of the better marketers around attention using “a kid’s playground” at least what I thought.)

Second the curiousity of doing that made me go look at his product. One of the things I hated about most of the MySpace material is that it wasn’t much more than email spam is. Steve’s is entirely different. No spam here. Nope good solid OLD FASHIONED marketing using a cutting edge twist.

Now I was really interested.

Here was the thing that really caught me up in his product. Because it is based on using real marketing to work and not just on numbers but targeted numbers there are numerous ways to apply this to other social networks that I use. The possibilities are endless because the techniques adapt across a wide variety of platforms.

Finally when I read and saw the examples of Anti-copy I knew this was an absolute winner. Yep the kid has sold this Old Bald Guy 110%.

Now the only problem with this is that like just about everything in life there is some sort of effort needed but even there Steve has found a few ways to minimize his effort and maximize his results and lays it out step by step. Hey even this Old Bald Guy can start using MySpace and be quite effective.

More importantly, though, some of the techniques are already working in venues away from MySpace for me like blogs. Hmmm. Who says you can’t teach an old dog new tricks.

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