This will be the first post in the new series. We will be starting with the primary tools that any marketer needs to have and understand how to use.

Tracking is the key to improving your profitability. Knowing and understanding which ads are converting into sales or opt ins is a key to being able to improve your results.

Now Hits Connect is a monthly membership site that allows you to track these ads and also to follow them through to the thank you page if you control it. For example on my squeeze pages I can implant a small image that will tell me exactly which ad source generated the specific signup.

It also has a built in rotator so I can split test pages to see which converts better. Doing these little thing allows me to constantly improve the response that I get from each campaign. If you would like more information on how to use a service like this and what tracking can mean to your bottom line check out my free report – Tracking Your Way to Profits.

Whether you use Hits Connect or another service tracking is a must have for any serious marketer.

The Old Bald Guy

Okay you tell em all the good stuff and I’ll tell em the bad. Unfortunately and I really hate to say this but tracking is important. Hits Connect does a good job but you can find free alternatives if you want to work a bit harder.

The OBG likes it but he can be a bit lazy and doesn’t mind paying a bit to make things easier. Just a contrary opinion.

The final word – Hits Connect is a good service we both agree. The price is affordable to me but the evil one would rather spend more time and save money. My opinion is that the cost is negligible for the time it saves. It comes down to what your time is worth.

You can find out more about Hits Connect here.